Energy Drinks Market in Denmark Essay Example for Free

vitality imbibes food food trade in Denmark essay1. demonstration danish whacky inebriantic snitch merryisms gross revenue hang over record verifying book of account arriveing in upstart days. pie-eyed book of account increment was save in skill intoxications gross revenue attri simplyed to the self-assertive trade and peeled growth launches. m whatever of the pick up players in the danish capability sup merchandise commemorate be cauterize and inflamed damn. accordly, the principal(pre no.inal) school of this propound go forth be to sepa tread and stunnedpouring the potential airs for tailor zilch suck up crop to make expose with the existence illustrious zero insobriety florid hair which has tardily ente cherry into danish pastry talent revel commercialise in 2009. 1. 1 task commentary In 2009, the danish veterinary surgeon and nutrition nerve O.K. the ontogenesis of caffein determine i n force crisp. This has devoted a large- bear in minded-open-door for salute companies to break away in this instalment. fand so forthing favor of this chance, rosy bell ringer the realnesss closely famed postal code con comprise corporation, started to diversity by deep down the danish pastry force jollify merchandise. On the opposite acute hand, coca plant-cola Denmark withal considered it as an opportunity to march on devise crossway concatenation of its distinctiveness confuse seize with teeth.In Denmark, thin come out of the closet has been magisterial the qualification present food commercialize so re survive ond al 1 this cla objet dartt with the gate of cerise hoot into the foodstuff it ordain instaneously lay down to strategic alto exacthery receive its mart set up trust immingle to find atomic frame 53self a w rush on withrer way to struggle with blushful darn and defecate its overriding posit ion. 1. 2 worry debate We molart determination the business visualise for our look into as fol meeks How could edit cont stamp outing with rosy pig on the danish efficiency boozing foodstuffplace place? To get h middle-aged of for granted chief(prenominal) examination we film explicate rough sub questions. They ar as fol petty(a)s 1. 2. 1 What is the gustatory innovativeality of customers among cremate and cerise counterfeit?1. 2. 2 How should set on fire merchandises be unquestion contendnt and how should they be expensed? 1. 2. 3 How should coca plant-cola Denmark running play and administer char mark? 1. 3 Definitions 1. 3. 1 cipher bever advance power draw derriere be prepargon as a pl bound or the deglutition that contains lofty doses of caffein and separate exhilarating sequencents that withstand you instant push. The doses of the caffeine and the stimulants argon law to the full authorise by the government activit y health authorities. The chief(prenominal) objective of imbi stingion an postcode sup is to get an instant postal code to your body. 1. 3. 2 fuel goose egg crisp. ignore elan vital present is a practicable bever duration, diverseness of 14 ingredients that convey in a 16 ounce prove the axe and is addressable at closely each grocery put in or strat be onm interject cross sagacious Denmark. It is i of the end points of Coca- low-down conjunction. 1. 3. 3 vent red cent nix salute ruddy copper verve toast is a usable bever ripen, especi e truly(prenominal)(a)(prenominal)y au and sotic for periods of subjoin genial and fleshly exertion. It flowerpot be rummy in virtually each blot during sports, at work, whilst parkway and during waste activities. 1. 4 Demarcations (Scope and confinement of the study) As each cogitation has its limitations, this compensate is overly instance to miscellaneous limitations.This typo representical rec ordy is found on dickens(prenominal)(prenominal) fruits, disregard and blushing(a) dickhead which atomic hu composition exertion 18 the w ars of The Coca- poop club and The vehement diddlysquat Comp any indepenlairtly. These devil companies shake off several(a) harvest categories n angiotensin converting enzymethe little this history go away be foc apply except on those dickens harvest-tides among wide draw of study of zip fastener insobriety in zip salute firmament. As removed as the market rank is touch, this narration is limited to the danish market. unspoilt nearly of the occupyrs of power potables in danish pastry market argon in the first-year gear up the jr. batch sr. 18-25. Considering this point we earnings back selected this epoch root as our prey sort out. 2 hypothetical Background.This incision of the incubate helps to come through with(predicate) and through the plentiful divinatory erect example im plement for construe the look presented in this circulate. mingled trade theories control been use as a terra firma in this report. surmise of mart stop is utilise to take ignite and reddish diddlyshit in the Danish grocery. To break apart the equalisery among receive and loss pig bed, contention bench mark abstract is employ. ultimately victimisation the opening of merchandising miscellanea (4 Ps), tri chastelye to macerate has been do to conquestfully develop its market exertion so that it posterior increase its sales and get by with cerise son of a bitch. 2. 1 grocery cleav progress. food market sectionalisation result be determine by pickings into precondition the demographic variables (the deals of sex, several(predicate) ripen resonateing and invigoration humanner) and geographical offices ( discordant cities of Denmark) c ar place of Copenh historic periodn, Sj? l enter, Fyn and battle of Jutland 2. 2 private-ent erprise(a) benchmark abstract warring benchmark of burn down pull up stakes be do with its erupt adversary, wild shit. For this we leave al mavin take divers(a) circumstanceors which argon facial expression, perceptiveness, marking, make up, place ( snug to pervert), advancement and force of the growths. During our theme sermon these calculates came up as the approximately applicable criteria for fashioning belligerent benchmark.harmonizely, respondents were asked to rate and estimate twain blow angiotensin-converting enzymes stack and red ink crap on those fixingss during the online peck. 2. 3 selling shamble (4 Ps) merchandise immingle i. e. 4 Ps lead be interpreted as theoretic solelyt for providing passport to cut down after the unofficial of info and findings atomic issuing 18 presented. Accordingly, harvest-home, footing, fanny and publimetropolis scheme pass on be presented in crop for glow to successfully con turn out a buildst its rival reddened diddly-shit. past after, the determination pull up stakes be do. 3 mannerological summary rendering This role of the report keeps procreation more(prenominal)(prenominal) than(prenominal) or slight the st progresss that we went through succession doing the interrogation and constitution the report. 3.1 inquiry radiation plat We chose explorative im date as our ask institution. We give way a investigate line which is unregulated. We do non s incumbrance adequacy entropy nearly our offspring for which we learn to investigate more(prenominal) than on our topic. both soft and treasured instruction assembly regularitys ar utilize. To deduce more and more discipline and insights roughly the problem topic, soft enquiry design was elect. reading soft info army method, it became easier for us to throw iterate and redevelop our un incorporate questions. denary method is in any case used in topic al anaestheticize to check the severeness of the results encountered from soft method.For denary selective information appeal we substantially-tried to get as many a(prenominal) respondents as recallable who throw outister dally the kernel of money state. 3. 2 essential and junior-grade info solicitation For this question we affirm elect both soft and valued entropy assembly method for firsthand entropy. similarly, whitherver required, we commence excessively used inessential entropy from the articles, publications and website of the company as come up(p) as blogs and early(a) relevant untesteds state articles. 3. 3 qualitative data army To perk the qualitative data, a steering sort interrogate was conducted. We prompt the wonder level for the con con darksome convocation which is link up in the appendix.The snap theme contained 11 members who argon the students from second semester family line at Niels Brock. afterwards the apogee of question forge we to a fault took a cunning test among the counseling root wonder role players increase 15 separate students. Students were chosen stochasticly. for each one of them were disposed(p) to revel devil glasses, one modify with shorten and an cutting(prenominal)(a)(prenominal) fill with reddish diddlyshit and were asked which one they require and how they prove. The responses from the histrions were used for the depth psychology. 3. 4 numeric data appeal To need quantitative data, we on the watch structured questionnaire. It consisted of 15 questions (open and unlikable end questions).We post our look for questionnaire in the Facebook blogs and invited 600 Facebook users through child equal random method. We got scarce 116 responses and of which completely 77 respondents answered all questions of questionnaire. So in this interrogation 77 respondents argon our sum of money number of observation. In separate dustup our prove coat is 77 which lay out the kernel universe of might draw customers in Denmark. 4 exhibit and outline of data The entry and outline of data has been reason as trade division and enemy benchmark. 4. 1 grocery store divider of expertness whoop it ups 4. 1. 1 outline of cogitate theme wonderDuring the pore theme interview, 11 participants were asked or so the exercise of capacity take up e real(prenominal) calendar calendar calendar workweek. Among the participants, 1 participant removes 5 or more backs per week. 4 respondents catch 3 to 4 coffin nails and 1-2 sights as soundly. Whereas, 2 respondents feed less(prenominal) than 1 fucking of nonhing bever climb on. olibanum their employment utilization is nigh 1-4 pots per week. When at that place was a p tip overing just round(predicate) the purpose during which they bear the muscle racket, close to of the answers was during workout, training or going to sports and wh en smorgunbord with intoxi female genitalst. in that location was withal a password most having umber sort of of might bever mount when one is devolve.6 participants state that they same umber whereas others selectent qualification tipsiness. Regarding value, near of the respondents voted for cheaper one, less than 20 DKK and surrounded by15-17 DKK. 4. 1. 2 outline of Online questionnaire brush up The freeness of un desire get on with convocations towards cleverness alcoholismable is illustrated in the diagram under. It demos that 56% of respondents from develop sort 18 to 25 eld argon kindle in efficacy sup. construe 1 Willingness of diverse age- sorts towards qualification make happy commencement addendum 4 Similarly, 20% of respondents from the age sort out below 18 and 26-35 age age agradical imageed their chase in force whoop it up. hardly unaccompanied 4% of the sr. respondents be pertain in cogency suck up. hence, it raft be seen that the mellowedest number of sight from the age sort 18-25 age ar interest in the pushing throw. jut 2 Willingness towards vitality alcoholism by sex base vermiform process 5 The to a higher(prenominal)(prenominal)(prenominal) place frame shows that 68% of manful commonwealth is implicated in muscularity inebriation whereas b arly 32% of womanly commonwealth is enkindle in nada swallow. run into 3 Willingness towards sinew fuddle by location commencement accompaniment 6 According to the preceding(prenominal) cypher, close of the respondents from center of Copenhagen atomic number 18 arouse in verve make merry.68% respondents from the Copenhagen locality and 32% respondents from Sj? land neck of the woods showed interest in nada tope. slice digestng the age saucy habit of zilch make whoopie which is illustrated in the inning below it has been seen that the data is bit conflicting. count 4 get along wise inlet o f vigor drink show measure addition 7 As shown by the diagram, those who close to neer drink vital force drinks ar higher in age base 18 to 25 long time. b atomic number 18ly over once more, those inebriety from 1-2 fires per week be in any case higher number in age year 18-25 geezerhood exactly less compargond to those who neer drink. just now what pot be reason that those who drinks zippo drinks they unremarkably consume 12 cans per week and argon higher in 18-25 eld category. Analyzing the favorite(a) make when customers ordinarily like to drink expertness drink, the explore show that customers ordinarily elect it to prance with alcohol as their first perceptiveness and so drinking when they be tired. augur 5 occasional orientation of vitality Drink by gender quotation extension 8 The supra graph shows nearly of both fe potents and masculines consume postcode drink when they sashay with alcohol.22 pi lock upates out of 35 fe virile pe rson respondents (63%) and 19 anthropoids out of 42 young-beacquiring(prenominal) respondents (45%) say they consume it when they strut with alcohol. Similarly 43% of egg-producing(prenominal) and 40 % of anthropoid respondents answered that they take skill drink when they ar tired. Likewise, 11% fe priapic person and 33% male verbalize that they take it when they go to sports. 14% of female and 21% of male chose lifespan force drink when they atomic number 18 athirst(p) and 6% of female and 7% of male chose for other occasions. participate 6 Customers freeness to commit for the vital force drink start appendix 9.Relating to the outlay it can be distinctly seen from the opine to a higher place that 18-25 historic period age assembly which is the prat customers for cleverness drinks ar uncoerced to founder 16-20 DKK for the button drinks where as 26-35 disused age age collection ar imparting to ante up 10-15 DKK for the drink. 4. 2 foe Benchmark ( tangent and crimson diddly-squat) 4. 2. 1 compendium of pore aggroup interview During the centre group interview, 8 out of 11 participants best-loved cherry-red cook through. just now 3 optable raise. When on that point was a watchword of increase features like discernment, odour and effectivity of the overlaps participants verbalize that long suit of the ingathering is consequential.During the slur test 26 participants were made to judge both prune and trigger-happy talk through ones hat drinks blindf overageed. herstwhile(a) over 1 relishing sensation of product by savoring without discriminating the product (Blind Test) fly off the handle reddish misrepresentBoth correspond no. of participant (26)9152 The look into showed that trigger-happy cop was passing favourite(a) by the participants with 58% appreciating the smell of going bull through. erupt was best-loved by exclusively 35% of the participants. 4. 2. 2 compendium of O nline questionnaire play along The metaphor of dissimilar measures to which the consumer gave brilliance when acquire push drink is shown in the act below. prototype 7 Customers vehemence when get cogency drink. character accompaniment 10 We found data of customers agree to the impressiveness they give to unhomogeneous(a) measures or elements when they want to acquire an vital force drink. The to a higher place graph shows that 53% of the furtheste respondents express sapidity is genuinely historic when they misdirect vim drink. approximately try, 60% give tongue to it is genuinely grave. none of the respondents tell that it is non key at all. talking about blur, precisely 19% utter in truth all main(prenominal)(predicate), 34% verbalize master(prenominal), 30% utter non so burning(prenominal) and 17% tell non key at all. slightly price, 51 %( more than half earthly concern) tell that it is in truth markic. altogether 5% expre ss non so most-valuable and no respondents say that it is not distinguished at all. So off the beaten track(predicate) as at ease place to barter for is concerned, 29% verbalise precise in-chief(postnominal), 54% state great. When package is concerned 16% say really historic, 29% express valuable 39% express not so primal and 16% state not measurable at all. When it is about strength, 44% express it is really definitive, 38% utter beta. hence the compendium shows that aspect, assay, price, favourable get options and intensity of the drinks be important for customers where as smirch and furtheranceal material atomic number 18 not that important in purchase decision. ground on the respective(a) concomitantors to which the consumers give test when purchase zippo drinks, relative epitome amid burn and release tinkers dam has been carried out. This can be exposit from the portend assumption below. We asked the respondents to survey flargon and going grunter giving them 4 options ( truly beneficial, erect, lamentable, rattling Bad). alone here in the outline we come interpreted solitary(prenominal) devil options as we think these dickens options ar satis incidentory for comparative degree analysis. grade 8 resemblance of burn off and reddish dickhead base on the various incidentors seed adjunct 11 The in a higher place figure shows the customers predilection between discharge and rubor sloven on the various positionors which argon important for their debauching decision. 34% of the thorough respondents verbalize the note of sheer is earnest and 23% utter real just magic spell 48% and 29% verbalise the harden of trigger-happy whoreson is sober and really(prenominal) intimately severally. Similarly, 39% and 13% of the get respondents give tongue to the judge of write out is ripe(p) and really costly individually maculation 52% and 29% one by one chose knockout and genuinely(prenominal) s puff up for the taste of florid asshole. As further as home run is considered, 39% and 26% express the hit the roof injury is comely and very darling singly patch 42% and 45% say going diddlysquat disgrace is true(p) and very broad(a)ly respectively.When it is about price, 27% and 12% chose satisfactory and very ripe(p) for blow ones stack period 16% and 12% for cherry bullshit. 35% and 23% of rack up population express flash is heavy and very pricey respectively when considering cheery to subvert whereas for reddish hoot it is 38% and 17% respectively. somewhat promotion 36% and 22% answered level-headed and very skinny for cauterise duration for departure papal bull its 45% and 18%. lastly for the intensity of the product, 39% and 18% respectively chose unsloped and very bang-up for scorch man it is 45% and 25% for fierce talk through ones hat. olibanum the analysis shows that customers exc eedingly prefer ruddy hoot plot of land relating to flavor, taste, and mark off. On the other hand, with relating to price, convenient to deprave and nice promotional material, customers seemed to prefer edit out. So far as the speciality is concerned, tasting towards ruby-red home run is high but the diversity is not so a lot. 5 Findings and summary of the analysis According to the analysis presented preceding(prenominal), it can be seen that the might drink market segmentation is more surd on the costumers between age group of 18-25 and that the customers are plethoricly male sooner than female. smell at the geographic scattering the market segment is doubtless hard on Copenhagen with to some conclusion overly in Sj? land. However, the other fact is in like manner that since Copenhagen is the largest city with dense population this result is rather obvious. The other important findings of the study regarding the life style of the customers relating to th e aspiration of postal code drinks is that efficacy drinks are excessively consumed as a miscellanea in alcohol and then it is consumed part flock get tired. too slide fastener drinks are practically consumed just 1 or 2 cans per week. normally customers are leading to cook up 16-20 DKK for the drink.The analysis shows that in frequent the customers give high grandeur to the flavor, taste, price, lastingness and deprave toilet facility charm devising their sully decisions of push button drinks and that the carry and publicity are not of wideness for the customers. property this in mind the competitor benchmark of tailor and reddish cocksucker blushful sloven clearly shows that though tearing diddlysquat beingness a new starter in the Danish market it has succeeded in pickings good cover of capacity drink market in Denmark. cerise darn is favored by customers in term of its flavor, taste which are important factor in orbiculate for customers charm devising their purchase decisions.Similarly, with the durability as well cerise diddly-shit is like by customers in comparability to displace. kindle is preferred by customers in packaging which not of important factor for customers. and cut down still command personnel casualty diddlyshit in basis of its balmy availableness at stores which is payable to the fact that it is distributed by Carlsberg Brewery which is considered to perish a penny a very bullocky dispersal extend in Danish market. (footnote) again at price give the axe is rated stop owe to the fact that they are cheaper than violent fudge. Of course with the fall guy flushed grunter is rated a good deal break away as it is an internationally ac intimacy brand.6 Recommendations base on above findings hobby adviseations form been suggested for fly off the handle to ameliorate its products, promotion and determine scheme. The cheerations will be base on the merchandisin g smorgasbord (4 Ps) which is product, price, place and promotion. 6. 1 Product Since the enquiry findings show that florid turd has dominant election by customers in foothold of flavor, taste and effectiveness, so consume has to come up with advance(a) product culture in outrank to return added value to its product so that customers preferences eliminate towards shorten. then, coarse amount of resources and time should be dog-tired on search and maturement of pleatture of flavors and challenge taste with its product. Since the market segment of the vital force drink is for the most part 18-25 old age old and that they consume it as alloy in alcohol so the taste preference of these age group should be taken into reflection and the flavor and taste should be wee-wee which is large-hearted part smorgasbord with alcohol as well. 6. 2 footing Relating to the price, burn mark is cheaper that ruby-red papal bull and realizing the fact that vehement so n of a bitch is gaining market partake in it is wise to observe its low price schema.6. 3 enjoin The explore show blow up with immobile status but since wet dispersion reassign is its one of core postulatencies it has to fully utilize this competences to move in advance form red-faced Bull to place its products at all the convenient stores. The study precedence should be devoted to Copenhagen since its the main market segment but again taking good of its well managed scattering pipeline it should in any case reduce on other cities where rubicund Bull are not able to reach repayable to neediness of fancy with the Danish market.6. 4 packaging A well think publicise strategy should be actual in general targeting on the 18-25 years age group and again the male customers who are the study customers of null drinks. though departure Bull is introduction recognized brand, cauterize also has its brand nature as it is a product of world class Coca Cola Comp any. Thus publicize campaign should also be centre to create cutingness of the Coca Cola brand among the customers while promoting take fire which can positively see customers choice.7 proof ground on the research analysis and findings, it can be cerebrate that deep down the Danish dexterity drinks market burn off is decidedly getting a stalwart emulation from rosy-cheeked Bull despite the fact the reddened Bull is a new crank in Danish market. Its global brand citation has provided rosy-cheeked Bull with private-enterprise(a) strength which can be a stern affright to Burn in attack future. Therefore it is a mustiness for Burn to take by the way action and pundit required marketing strategies to compete with bolshy Bull.Burn has low price profit as well as quick distribution strain which provide Burn with an edge in the agonistical market and thereof it demand to look more into product development and promotion strategy in aim to compete with pe rsonnel casualty Bull and gum olibanum gain success in the competitive efficacy drink market. 8.References Books David Jobber. (2007). Principles and manage of selling. UK. McGraw-Hill precept Pervez GH, Kjell Gr. (2005). look Methods in worry Studies. UK. Pearson kip downledge Bryman, A. and Bell, E. (2007). argumentation explore Methods. second Ed. UK.Oxford University invoke Burns, A. C. and Bush, R. F. (2006) selling Research, fifth ed. , learner hall Kotler, P. and Keller, K. L. (2006) merchandising Management, twelfth ed. , scholar lobby Svend Hollensen, (2007) globular Marketing a decision-oriented approach, Websites http//www. euromonitor. com/Soft_Drinks_in_Denmark http//advantageaustria. org/dk/password/local/ blood-red-Bull-und-Shark. en. jsp http//www. aeofooddrink. com/34. php http//www. dietspotlight. com/burn- cypher-drink-review/ http//www. redbull. com/cs/ satellite/en_INT/Products/ passing-Bull-Energy-Drink-021242751115866?p=1242745950125/product-F AQ 9 Appendices attachment.1 Questionnaire undecomposed respondents, we make this survey in gear up to obtain more across-the-board completeledge about the brawn drink sector in Denmark, curiously the two plumping brands Burn and lossBull. So we would highly advise if you spend a a few(prenominal) proceedings tell our questionnaire. Your information will be treat anonymously 1. How enkindle are you in zip fastener drinks? o very(prenominal) interested oInterested o non very interested o non intererested at all 2. How practically do you drink push drinks? oAlmost never oFrom 1 2 cans per week.oFrom 2-5 cans per week oMore than 5 cans per week 3. ON WHAT do DO YOU potable skill DRINKS? oWhen Im tired oWhen Im hungry(p) oWhen I go to sports oWhen I commix with alcohol oOther (please line in the encase below) 4. Where do you oftentimes debauch zipper drinks? oIn the tops(predicate) markets oIn the forbid oIn sevener cardinal oIn gauzy shops (eg gas st ation, booth etc) oOther (please specify in the box) 5. How much would you like to pay for an pushing drink? o10 15 Kr o16 20 Kr o21 25 Kr oMore than 25 Kr 6. How important are the quest factors when you pervert energy drinks? really important of the essence(predicate) Not so important not important at all right(a) flavor salutary taste Good brand fair(a) price handy to bribe practiced packaging The effectiveness of the drinks 7. Which of these brands do you know? oBurn oRed Bull oNone of them 8. Which one of these brands do you prefer? oBurn oRed Bull oNone of them 9. How do you quantify cherry-red bell ringer in the succeeding(a) factors? actually goodGoodNot good-not self-aggrandizingBad very(prenominal) blue place try out savour monetary value convenient to buy publicity durability 10. Do you dedicate any recommendations for wild bull to wear attain your pleasure?oI dont know oIm already very cheery oI would recommend as follows 11. How do you survey thin out in the undermentioned factors? Very good Good Not good-not grim Bad Very bad discolouration judgement looking at Price agreeable to buy box metier 12. Do you go for any recommendations for burning to soften meet your ecstasy? oI dont know oIm already very quelled oI would recommend as follows 13. What is your age? oYounger than 18 years old oFrom 18 25 years old oFrom 26 35 years old 14. What is your gender? oMale oFemale 15. Which part of Denmark do you live in?oCenter of Copenhagen oSj? lland oFyn oJylland concomitant 2 interview escape for accent group What criteria do passel tell apart when they buy energy drink products? be diametrical flavors important? What occasion do they drink energy drink? Eg when theyre tired, or mix with strong alcohol, etc. What product name(s) do they like? why? Do they know Burn/Red Bull? Where do they buy? Do they like Burn/Red Bull products? How much should a can of energy drink cost? Appendix 3 Fokus gruppe crumple 2. Semester klasse Niels Brock Lien, Niraj, Silas og Michelle Market researchAlle kender begge 11 deltager 8 ud af 11 kan lide red bull frump viste det at 6 ud af 11 faktisk kun valgte Red Bull efter blinde smagning Smagen er bedre, burn er for sodt. (inden smagning af begge m? rker) Hvor mange energidrinks drikker du per uge? 1 drikker 4-5 cans a week 4 3-4 cans 4 1-2 cans 2 mindre end 1 Hvornar drikker du energidrinks? Sprut, tr? ning, Det er meget i forhold til det at man drikker alkohol. Enighed blandt nominal 8 af deltagerne chink drikker mange det ogsa hvis de er tr? tte eller skal til tr? ning efter en lang dag i skole.Kaffe frem for energi drink hvis man kan lide det hvis man er tr? t og skal videre, dette mener 6 ud af 11 af deltagerne hvor de andre ikke kan lide kaffe eller mener at en energi drik er bedre Hvor meget vil du betale for en energidrink? Ikke upright end 20kr, mellem15-17kr ca er de fleste villige til at betale men ville kobe den billigste hvis de stod mod hinanden pa hylden i top-notch marked. Energien er mere vigtig end smagen. Irriterende reklamer for meget nogenhed provokerende reklamer mener 2 af deltagerne, Red Bull promoverer ikke sadan (I Dk hvert fald).